Study Program Description
Communication Studies Program, Faculty of Business and Social Sciences, Dian Nusantara University as a higher education institution whose graduates will enter the community, the curriculum is packaged in such a way as to be able to form students who are able to live harmoniously in society as well as in the world of work or industry. Graduates of the Communication Studies Study Program, Faculty of Business and Social Sciences, Dian Nusantara University are graduates who will work in the world of work, industry, or entrepreneurship, so that they cannot be separated from the social system, economic system and employment. Therefore, in preparing the curriculum for the Communication Studies Program, Faculty of Business and Social Sciences, Dian Nusantara University, in addition to hard skills content, soft skills are also included as a mandate that must be contained in the curriculum.
The Communication Science Study Program is part of the Faculty of Business and Social Sciences which was established in accordance with the operational permit as mentioned above, while effectively starting operations in Jakarta, namely in the 2019/2020 academic year with the learning process using the 2019 curriculum which was then refined in 2020 This improvement is carried out in connection with the Industrial Revolution 4.0 which continues to be echoed where mastery of information and communication technology is one that needs to be considered in addition to the achievement of the vision, mission, and goals of the communication science study program.
The curriculum improvements made in addition to the above achievements, along with the Independent Learning Policy - Merdeka Campus launched by the Minister of Education and Culture is a framework to prepare students to become strong scholars, relevant to the needs of the times and ready to become leaders with a high national spirit.
The Communication Science Study Program needs to adjust to this policy through curriculum development, namely the Merdeka Learning curriculum - Merdeka Campus. The curriculum development is carried out towards the transformation of the Independent Learning Curriculum and Independent Campus (MBKM), as has been stipulated in Permendikbud number 3 of 2020, so that in 2021 an adjustment has been made taking into account the characteristics of science in the field of communication science.
Vision and mission
Vision of Communications Study Programme
"To become a trusted and professional Study Program with a global outlook, committed to fulfilling the needs of industry and entrepreneurship in the fields of Public Relations, Broadcasting, and Marketing Communication by 2030."
Academic Vision of Communications Study Programme
"To become a Communication Science Study Program focused on the advancement of knowledge in digital media and the creative industry, with distinctive strengths in Broadcasting, Public Relations, and Marketing Communication, guided by a global perspective and grounded in the principles of sustainability."
Mission
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To conduct quality and professional education, research, and community service in the field of Communication Science.
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To continuously develop students’ competencies in accordance with the needs of industry and entrepreneurship in the areas of Public Relations, Broadcasting, and Marketing Communication, as well as through research and community service activities in strategic communication, digital media, and the creative industry.
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To provide learning facilities and infrastructure in the field of communication that are aligned with the National Standards for Higher Education.
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To implement effective, efficient, and accountable study program governance.
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To develop synergistic partnerships and collaborative networks with stakeholders in the field of communication.
Study Program Objectives
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To produce graduates who are professional, ethical, adaptable, and globally competitive.
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To generate research outputs and innovations in the field of communication that are relevant to the evolving needs of industry and society.
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To implement sustainable community engagement activities grounded in communication science and expertise.
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To establish high-quality study program governance that is oriented toward continuous quality assurance and improvement.
Study Program Target
- Strengthening study program governance and management through the implementation of an Internal Quality Assurance System (IQAS).
- Developing and periodically evaluating an Outcome-Based Education (OBE) curriculum with the active involvement of stakeholders.
- Enhancing the competencies of academic staff and educational support personnel in carrying out the Tridharma of Higher Education (Education, Research, and Community Service).
- Improving the quality of student intake and academic support services.
- Strengthening learning practices through the integration of digital technology, student-centered learning, and project-based learning approaches.
- Systematically integrating the development of students' hard skills and soft skills within the curriculum.
- Enhancing the quality, relevance, and impact of research and community engagement activities.
- Promoting academic integrity, professionalism, and a global perspective.
Core Values
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Visionary: Demonstrates the ability to innovate and think beyond present limitations of time and space, identify and leverage potential opportunities, build synergies, formulate effective strategies, and inspire others toward achieving shared goals.
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Integrity: Upholds honesty, responsibility, and consistency in all actions and decisions in pursuit of organizational goals.
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Professionalism: Performs duties in accordance with established protocols, standards, ethical principles, and applicable regulations within their field of expertise.
Concentration of Communication Studies Program
- Public Relations (Humas) is a profession that is closely related to communication skills, strategic in designing, managing, and evaluating a communication activity, be it government, company, or business entity related to public relations.
- Broadcasting is a choice of concentration from the Communication Studies Study Program. Broadcasting studies how theory and practice in creating programs to be disseminated through media such as television, radio, (mainstream media) and new media.
- Marketing communication (Marketing Communication) is a concentration of Communication Studies study program, whose graduates have the ability to conduct consumer analysis and advertising market research as well as how to plan good digital media and creative advertising strategies.
Communication Science Study Program Curriculum
(attached)
Study Period of Communication Science Study Program
Study period: 8 – 10 semesters (4 – 5 years)
Study Load (number of credits to be taken): 147 credits
Entry Requirements for Communication Studies Study Program
Graduated from SMA IPA & IPS/SMK Administration and General
Graduate Profile of the Communication Studies Program
The graduate profile of the Communication Studies Program at the Faculty of Business and Social Sciences, Dian Nusantara University, is formulated based on the program's vision, scientific vision, the needs of the workforce and creative industries, tracer study results, and stakeholder input. The graduate profile is designed to produce professional, ethical, and digitally adaptive Bachelor of Communication graduates who are competitive at both national and global levels.
- Communication Strategy Specialist Capable of developing and coordinating creative communication strategy plans, building brand image, and managing public communication activities based on digital media and analytics.
- Digital Content and Media Manager Capable of producing, managing, and adapting audio-visual and multimedia content for various digital platforms, as well as supporting communication strategies in the creative industry at an operational level.
- Integrated Communication Campaign Designer Capable of developing and implementing communication campaigns that integrate public relations, broadcasting, and marketing communication based on research.
- Applied Communication Analyst and Researcher Capable of supporting the execution of data-driven communication research for digital communication strategies and creative marketing.
- Communication Education Laboratory Technician and Facilitator Capable of assisting in the management of communication laboratories, supporting practical learning activities, and facilitating media literacy training.
- Media and Creative Industry Entrepreneur Developing independent ventures in the field of digital media by prioritizing innovation, professional ethics, and sustainability.
The Communication Studies Study Program, Faculty of Business and Social Sciences, Dian Nusantara University has experienced lecturers according to the scientific field who have certification and have a National Lecturer Identification Number (NIDN) with Master (S2) and Doctoral (S3) qualifications, both domestic graduates and overseas graduates. who already has an Academic Functional Position.
Contact Person:
- Head of S1 Communication Studies Program: Dr. Novida Irawan, S.I.Kom, M.Si.
- E-mail: novida.irawan@dosen.undira.ac.id
- Secretary of S1 Communication Studies Program: Anna Nurjanah, S.IKom, M.A.
- E-mail : anna.nurjanah@dosen.undira.ac.id
- E-mail of the study program: ilmu.komunikasi@undira.ac.id
